From OTA Listings to Direct Bookings: The Sales Strategy for Experience Brands

OTAs are a great way to get discovered, but relying on them alone means high commissions and less control over your own customers. So how do you keep the visibility OTAs bring while growing bookings on your own website?

In this webinar, Chelsea, founder of Cookinn Taiwan, shares how her cooking class brand balances OTA sales with direct bookings, and what it took to build a sales strategy that works across both. She’ll be joined by Laurell, Business Consultant at rezio, to talk through practical steps any experience business can take.

▍What you’ll learn ・How to use OTAs to grow your reach without depending on them ・Ways to turn first-time OTA guests into direct bookers ・How to manage bookings and availability across multiple channels ・Real lessons from running a growing experience brand

▍Who should join Tour and activity operators, workshop and class hosts, and anyone running an experience business who wants more direct bookings.