💡 Webinar Overview

As AI assistants replace OTA browsing, experience operators need to rethink how they get discovered. This session covers how OTAs and AI agents decide what to recommend, how to balance platform exposure with direct traffic, and three actionable takeaways to grow in the AI era.

In this online session, we’ll dive into: 🔍 From Search to Conversation: How Traveler Behavior Is Shifting 🤖 How OTAs and AI Agents Actually Decide What to Recommend 📊 Balancing Platform Exposure with Your Own Direct Traffic ✈️ Getting Ready for the Next Era of Smart Travel Commerce